expands into camera-equipped drones
About the 2018 Edition of GLO-BUS
We have completely updated the GLO-BUS simulation to take advantage of the latest technology.
In the new GLO-BUS, 1 to 5 class members run companies that are in a neck-and-neck race for global market leadership in two product categories: (1) wearable video cameras and (2) sophisticated camera-equipped copter drones. As many as 12 companies can compete in a single industry grouping (class sizes above 50 are typically divided into two or more industry groups). The companies compete in a global market arena, selling to buyers in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America.
The co-managers of each company are responsible for assessing market and competitive conditions in the two product categories, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, and making decisions relating to:
- the design and performance of the company’s two products (21 decisions, 10 for cameras and 11 for drones),
- assembly operations and workforce compensation (up to 8 decision entries for each product)
- pricing and marketing (7 decisions for cameras and 5 for drones)
- corporate social responsibility and citizenship (as many as 6 decisions)
- the financing of company operations (up to 8 decisions).
Comparing GLO-BUS to previous versions
glo-bus.com
flash.glo-bus.com
Production occurs at a single location and sales are made to buyers in 4 major geographic regions—North America, Europe-Africa, Asia Pacific, and Latin America.
- Design and performance of cameras and drones (up to 10 decision entries for cameras and 11 entries for drones)
- Assembly operations and workforce compensation (up to 16 decision entries, 8 for each product)
- Camera pricing and marketing (up to 7 decision entries in each of the 4 geographic regions)
- Drone pricing and marketing (up to 6 decision entries in each of the 4 geographic regions)
- Financing of company operations (up to 8 decision entries)
- Social responsibility and citizenship (as many as 6 decision entries)
- Character and performance of the camera line (up to 10 decision entries for entry-level cameras and 10 decision entries for multi- featured cameras)
- Production operations and worker compensation (up to 15 decision entries for the 2 products)
- Pricing and marketing (up to 15 decision entries for the 2 products in each of 4 areas, with 5 entries for entry-level cameras, 5 entries for multi-featured cameras, and 5 entries applying to both products)
- Financing of company operations (up to 4 decision entries)
- Social responsibility and citizenship (as many as 6 decision entries)
- Prices
- Number of camera/drone models
- Performance/quality ratings
- Number of weekly sales promotions
- Promotional discounts
- Advertising
- Size of retailer network
- Warranty period
- Retailer support
- Brand image/reputation
All sales and market share differences are the direct result of differing competitive efforts among rival companies.
- Prices
- Number of camera models
- Performance/quality ratings
- Number of quarterly promotions
- Length of promotions (in weeks)
- Promotional discounts
- Advertising
- Size of dealer network
- Warranty period
- Technical support
All sales and market share differences are the direct result of differing competitive efforts among rival companies.
- Earnings Per Share (EPS)
- Return On Average Shareholder Equity (ROE)
- Stock Price
- Credit Rating
- Image Rating
- Earnings Per Share (EPS)
- Return On Shareholder Equity (ROE)
- Stock Price
- Credit Rating
- Image Rating
- Investor Expectations (I.E.)
- Best-in-Industry (B-I-I)
Both combined (using a weighted average) into a single overall score
Moderate. All production is in a single plant and there are no finished goods inventories. However, sales forecasting capabilities in GLO- BUS, while a bit more robust, are significantly more accurate.
Camera & Drone Journal (CDJ)
(a 7-page report)
- Complete scoreboard of company performances (3 pages)
- Selected industry statistics (1 page)
- Financial statistics for all companies (1 page)
- Benchmarking statistics (2 pages)
GLO-BUS Statistical Review (GSR)
(a 7-page report)
- Complete scoreboard of company performances (3 pages)
- Selected industry statistics (1 page)
- Financial statistics for all companies (1 page)
- Benchmarking statistics (2 pages)
Segment marketing efforts, unit sales, and market shares by company with segment-specific strategic group maps.
A 4-page report that covers:
- Assembly operations
- Market segment statistics by region—Cameras
- Market segment statistics by region—Drones
- Financial statements (income statement, balance sheet, cash flow statement)
A 6-page report that covers:
- An income statement
- A balance sheet
- A cash flow statement
- Production operations
- Sales and costs in each geographic area
Explore GLO-BUS
Access GLO-BUS
Your GLO-BUS instructor account is active for both editions.
Have Questions?
Sign up for a Webinar / Demo lead by a member of the GLO-BUS author team.
Acquaint Yourself
Would you like to see what students will be using? Watch the student tour video (9:48).